Coffeehouses across the Country Percolate with b3 Coffee-based Bath and Body Products
Barista Bath and Body Help Entrepreneurs Extend the Coffeehouse Experience
PORTLAND, Ore., April 30, 2011–Barista Bath and Body, a luxurious natural hair and skin care line, has been embraced by the entrepreneurial owners of coffeehouses across the country. From the first coffeehouse to come on board in October, 2010 to the current 35th retail location, each of the owners have praised b3 for taking, what they considered the “…next logical step in extending the coffeehouse experience…”. From Oregon to Florida, from Maryland to California, coffeehouse owners see Barista Bath and Body products as natural complements to their core offerings and perfect gifts for coffee lovers, everywhere.
“Owners of coffeehouses call us to say they saw an article in Fresh Cup magazine or in Specialty Coffee Retailer about the launch of b3 products at Cosmoprof 2010 and want to carry our products at their retail locations”, said Christine Willett, CEO of Barista Bath and Body. “Based on this response, we decided to attend Coffee Fest – Chicago in February. We were invited to the National Coffee Association Centennial Convention in New Orleans, last week, and received an overwhelmingly positive response . We are now expanding distribution outside the normal retail beauty channels. Most specialty coffeehouse owners are looking for unique, luxury items to expand their retail offerings. They tell us b3 products are a perfect fit and we agree!”
Super-charged for the skin and hair and a java jolt for the bath and shower, the b3 products offer the perfect indulgence for beauty addicts and coffee fanatics alike, and will appeal equally to both women and men.
Barista Bath and Body individual products range in price from $4.50 to $28.00 and $22.50 to $150.00 for gift sets. Explore the collection here.
Why Coffee? —The Topical Benefits of Your Morning Pick-Me-Up
Coffee has a stimulating richness recognized for centuries as a natural curative. Published studies have documented the benefits of the topical application of coffee and its major constituent, caffeine. Barista Bath and Body products are formulated with organic coffee, coffee extract and essential oils to maximize the revitalizing benefits of coffee.
Coffee, along with caffeine – its major ingredient - has the following advantages. It:
· Features a pH balance similar to the human body, meaning that it cleans better than ordinary soap or shampoo
· acts as a gentle exfolient
· performs as an effective astringent
· promotes the appearance of smoother-looking skin, especially in cellulite-prone areas
“Our coffeehouse owners love our natural products and always remark how well the packaging fits in their location,” said Christine Willett, CEO of Barista Bath and Body. “Not only do we believe these products are one of a kind, but so do quite a few coffee lovers across the country.”
About Barista Bath and Body
Barista Bath and Body is the first full line of natural hair and skin care products to leverage the benefits of coffee appealing equally to men, women, and coffee aficionados everywhere.
Barista Bath and Body was envisioned and launched by three successful businesswomen inspired by coffee and determined to bring performance-driven natural beauty products to the marketplace. The mission of Barista Bath and Body is “…to offer bath and body products that are natural, safe and effective and promote the body’s inherent ability to heal and rejuvenate…”
Barista Bath and Body is headquartered in Portland, Ore., with offices in Orange County, California.
PR Contact:
Nancy L. Scuderi
949 300-4317
